The field of out of home advertising has experience growth over the past few years. Prime factors being advantages associated with it and decline in areas such as T.V ads (which have a much wider audience than billboards).
Certain things have driven growth like
memory. It is possible for over 90% viewers to recall billboard ads. Similarly
there have been many changes over the past few decades, transforming the entire
out of home advertising industry. Billboards have become slicker.
Not only that, but digitization is also
helping a lot. The ads have become more accessible today as compared to the
past. Environmentalists have used them to awareness about the various issues we
face today in regards to nature.
E.g. A group hired 600 advertising spots
across Paris during the COP 21. These places than later featured many ads
creating awareness, mocking pollution giants etc. So good were the ads that all
the news organizations across the world showcased it.
This exciting development can be looked
forward to and see the industry grow through them. One of the main reasons for
out of home advertising to flourish in a phone savvy world is the ability to
adapt. If humans become more and more occupied by their phones the outdoor ads
keeps getting better to be relevant. Customers attracted bye.g. using fragrant
smell, colors, humour etc.For outdoor advertising, future is worth
looking forward to.
About
Hoardingindia.in
We realize the potential of outdoor
media and work to fully utilize it for our clients. Due to a large network
across the country, an uninterrupted stream of locations can be made available.
We also cater to vendors for mutual benefit and progress.
At
Hoarding India, we comes first before I. Encapsulated in
the below mentioned example are the services we are capable of providing to our
clients.
Airport/Metro Pillar Branding, Digi
pod advertising in Delhi, Wall Wraps Advertising in Delhi, Hoardings in Delhi,
Hoardings in Delhi – NCR, Media outdoor advertising Delhi Hoarding Contractors Delhi, Electronic
Hoardings in Delhi.
