Advertisement
has various realms and each of them is equally effective in reaching out the
consumers. OOH, short for Out of home advertising is a marketing concept that
focuses on reaching out to the consumers while they are out of their homes. This
concept is best suited for public places, where people come quite often and
spend a significant amount of time. As a result of people going outside their
homes, this marketing method has proved to be extraordinarily efficient.
The
traditional OOH format of advertisement always has been Billboards that has
grown throughout these years. These hoarding boards of different sizes and
shapes have been used in different businesses and have been placed in various
kinds of commercial locations to promote a brand, product or service.
The best part about this format is that it can be used in most of the locations outside, be it road, street, field or a residential neighbourhood. All that matters is that there is much potential for this particular advertising industry.
The best part about this format is that it can be used in most of the locations outside, be it road, street, field or a residential neighbourhood. All that matters is that there is much potential for this particular advertising industry.
An outdoor
campaign can be easily executed by an efficient advertising company that covers
all major mediums. However, for any offbeat OOH advertising to be successful, a
few factors play an important role. Unless these are paid attention to, the
campaign might not get the desired results.
·
An outdoor hoarding board
extensively depends on the location that has been chosen for its display. The
main reason a location is crucial is because when a large number of people are
to be targeted for advertisement, one must look for a place that hosts (in a
general way) a good number of people on a routinely basis.
· Almost any place outdoors can be chosen as the target place for hoarding board display. Places such as major roads, market areas, freeways, highways, buildings, bridges, bus stops etc. are the prime areas where these OOH advertisement boards can be hung.
· Apart from just the location, the specific requirement of a business is the initial factor that determines the tonality of the OOH campaign which helps in affecting the target audience. Because every business sells a service or a product for a particular customer group, the campaign thus needs to be appropriate for the specific variants.
· While targeting public places for the offbeat OOH advertising, one can expect to get exposed to a huge number of people every day. This means, the hoarding board should be designed in the best way possible, with specific information to fetch back the customer.
· Almost any place outdoors can be chosen as the target place for hoarding board display. Places such as major roads, market areas, freeways, highways, buildings, bridges, bus stops etc. are the prime areas where these OOH advertisement boards can be hung.
· Apart from just the location, the specific requirement of a business is the initial factor that determines the tonality of the OOH campaign which helps in affecting the target audience. Because every business sells a service or a product for a particular customer group, the campaign thus needs to be appropriate for the specific variants.
· While targeting public places for the offbeat OOH advertising, one can expect to get exposed to a huge number of people every day. This means, the hoarding board should be designed in the best way possible, with specific information to fetch back the customer.
If out of
home advertising concept is further segregated for its alternative media
formats, then any business can target a wide range of places such as transit,
street and furniture advertising.
Advertising
should be done in all major forms, especially if you want to reach out to the
masses and make your brand known by all. This is why out of home advertising by
the means of hoarding boards is one of the best ways to spread word about your
business. Since people love graphics, these boards, when designed optimally to
catch the attention of by passers can get your business noticed by all.
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Well explained about Outdoor Advertising . Keep up the good work.
ReplyDeleteResonance Marketing is one of the leading companies for Brand Promotions in Bus Advertising, On-Screen Theater Ads and Multi Media (TV Channels). They have been dealing exclusively in Bus Advertising & Cinema Theater ad business for over five years.They know what makes Advertising & Publicity a valuable part of client's marketing mix.
ReplyDeleteVery nice article, continue great job!
ReplyDeleteOutdoor Advertising in Hyderabad
Mr ANIL RAJ CHITHRAN Director +91 8826225511
ReplyDeleteHoarding India THE ONLINE PORTAL for outdoor media business under AN Hoarding India Pvt. Ltd, Company incorporated under the Companies Act, 2014, having its Registered Office at 386, Patparganj Industrial Area, Delhi - 110092, represented herein by its Director Shri ANIL RAJ CHITHRAN The FRANCHISOR GIVEN franchisee for Bhopal M.P Deposited Rs. 2 Lakh This company has published advertisent in Danik Bhaskar for appointing franchisee in Bhopal Unique Business - Guaranteed Revenue Low Investment - High Returns Investment is starting from Rs. 2 Lakhs Revenue of Rs. 4.47 Lakhs per Months from outdoor media Advertising, trading & publishing
Beware Alert We have not received any business in last 9 months for 1 Rs
December 2016 We have invested 2 lakhs in franchisee taken office @ 15k/ months & appointed executive for outdoor media listing on portal & completed 80% hoarding listing till March 2017
Now they don't pick up calls office Anil raj is always busy blacklisted our mobile no Company represtative Gaurav has left the Job
Please don't invest your hard earn money now he will be trying to fool people of other city in India with Hoadings advertising, Mobile Insurance lwleader Modeling etc....franchisees
We have registered Police complaint hope will be caught soon.