Keeping eyes on non-ticket revenue, Indian Railway to offer hoardings

For Indian Railways, advertising is a major source of non-tariff revenues therefore keeping eyes on nearly Rs 2,000 crore annual revenue from non-tariff sources. Indian Railway is ready to reach out to big names from the advertising world for spaces in trains, level crossings and areas along the tracks.

Globally, the advertisements are one of the major sources of revenue generation for railway industries, but in India it seems to be a source of earning that not used much for the same. The Indian Railways now accelerate to go do even better in the advertising arena with an aim to increase revenue in the next two years.

The new policy recommends ‘Rail Display Network’ as a part of it, which reorganizes big LED screens or hoardings at station buildings, platforms, foot over bridges for the means of advertising. The policy will offer Out-of-Home (OOH) advertising and allow monetization of railway assets by means of advertising.

As per the policy, the Indian Railways will allow advertising around the unused area along the tracks, the road over bridges and level-crossing gates.

Firstly, the Rail Display Network will be initiated at 25 stations, including Old Delhi, Varanasi, and Jaipur afterwards it will be extended to other major stations.

This will offer interior and exterior advertisement or product sampling on trains for a long-term basis leading to the comprehensive earnings.

Advertisement through the vinyl wrapping of train exterior (including windows of AC coaches) and inside the coaches shall be allowed. Sample products will be distributed free of cost to monitor the reaction of the passengers to the product. The train advertising or branding packages will be offered through phased bidding that may start with premium trains like Rajdhani and Shatabdi.

For the upcoming policies, Indian Railways to put maximum stress on advertising by taking reference that cricket (sports) allows ads even on the stumps. 

Outdoor advertising - Popularity of hoardings across India

Hoardings as a kind of outdoor advertising have been popular all over the world since a long time now. Like other countries India has also seen the technological growth in terms of using mechanism and aesthetics in creating hoardings. The arrival of digital hoardings is a good example that proves it. Despite this you cannot deny the fact that the traditional way of hoarding ads are very common and fruitful in India. The use and importance of hoardings in a huge country with a large population like ours is immense, as it is not only cost effective but is a highly successful form of advertising.   

India with its billion plus population has the potential to make or break a brand. That is the reason why advertisers want to use hoardings across India along with other Out Of Home Advertising techniques so as to make their product or service reach the masses in every part of the country. Irrespective of the fact whether a brand’s product is locally created or imported from across the globe, publishing it and making people aware of it by means of Outdoor Advertising is indeed helpful. Therefore Hoardings, Billboards and Unipoles are very important to make your presence felt in this country.   

Delhi being the capital of the country is definitely one of the cities where hoardings are extremely popular. Besides,the NCR region of Delhi is also equally prominent. This is evident from the fact that you can see endless attractive and effective hoardings in Gurgaon, Noida, Ghaziabad and Faridabad areas. Some of the extremely interesting hoardings in Faridabad are present in many of its prominent locations. Same is the case with Noida and Ghaziabad. Moreover, cities like Jaipur which are very close to Delhi are also using hoardings and other popular Out Of Home tools of advertising. Hoardings in Jaipur have successfully been able to create the required buzz among its audiences about different products and services.

We encounter hoardings all the time in and around us. Ads featured in bus stops, foot-over-bridges, alongside roads etc., are all Hoardings and billboards.  These ads definitely grab one’s attention and influence the buying pattern of masses. It is therefore utmost important thing for advertisers to choose the most suitable vendor and the location so that their ad can grab more and more eyeballs. Once you finalize on the vendor they can give you the best options in terms of the location to place your hoarding.

City like Bangalore with a Rs. 100crore advertising industry and over 50,000 people being employed there is a huge market. Similar is the case with other metropolitan cities like Mumbai, Chennai and so on.  Hoarding in Bangalore across the city portrays the popularity of the different form of Outdoor advertising media. 

In fact, not just the metro cities, hoardings, billboards and unipoles form an integral part of the area of advertising across small town and cities in the country. One can see these hoarding making their presence felt all across the country alongside the national highways. 

Hoardings - The Traditional yet Most Popular Form of Outdoor Advertising - Hoarding India

Outdoor advertising is one of the most popular means of endorsing business. Basically outdoor advertising means marketing of specific products or services to the customers when they are traveling. Unlike print media where one can skip the advertisement by turning over the page or electronic media where they can easily change the channel, outdoor hoardings are there on the roads for anyone to see. In India the rate of growth of hoarding business is sharply increasing by the time. Delhi, the heart and the capital of India, has some of the best outdoor advertising agencies. These outdoor advertising agencies in Delhi not only provide hoardings in different parts of the country but also provide other methods of out-of-home promotions as well.

Though hoardings are the traditional yet most popular ways of promoting business but there are also other products like:

•    Pillar branding
•    Wall wrap branding
•    Pole kiosk
•    In-Shop branding
•    Mobile van advertising
•    Bus shelter branding
•    Bus and other public vehicles branding
•    Posters and banners
•    Post cards
•    Aerial advertising and much more.

In Delhi, airport/metro pillar branding can be seen more often. People who regularly travel by metro or avail flights can notice these pillar branding easily. There are companies which offer wall wraps advertising in Delhi for the small entrepreneurs who have limited budget for marketing. Also in case of advertising in Busque shelter Delhi offers best contractors in India.

As the young generation is more interested in digitization and latest technologies, outdoor advertising agencies in Delhi provide high quality digital hoardings in India. 3D hoarding is one such kind of digital hoardings. Whether it is electronic hoardings or non-digital hoardings, one should keep the fact in mind that people commonly notice the unique boards. So considering the fact, advertisers should make their billboards eye-catching and noticeable by using unique messages and design.

There are some big outdoor advertising agencies in Delhi that offer hoardings in all over India. One can get hoardings in different states and cities of the nation. For the people who want to market their product in specific cities can visit these agencies. Hoardings in Gurgaon or hoardings in Surat, one can select any city or region where they want to endorse their product and services through these expert agencies.

All these agencies not only help the entrepreneurs to endorse their products but also help them to expand their business through effective outdoor marketing. Time has immensely changed so does the choice and preference of the people. But the popularity of hoardings in outdoor advertising business remains the same. In India, preferably in Delhi, one can find several excellent outdoor agencies that offer creme locations in commendably reasonable price. Cost of hoardings in Delhi depends on the locations clients prefer. Highly popular places are expensive than the remote areas.

These companies can be found online as well. One needs to visit the websites to select their preferred locations. People actually do not need to rush to the locations to find one such lucrative place to endorse their product. They can run their promotion in any area of the country from their office through these online facilities of these outdoor advertising agencies. One such company is Hoarding India. If anyone is willing to expand business and wanting to participate in effective outdoor marketing it is highly suggested to visit Hoarding India.