Keeping eyes on non-ticket revenue, Indian Railway to offer hoardings

For Indian Railways, advertising is a major source of non-tariff revenues therefore keeping eyes on nearly Rs 2,000 crore annual revenue from non-tariff sources. Indian Railway is ready to reach out to big names from the advertising world for spaces in trains, level crossings and areas along the tracks.

Globally, the advertisements are one of the major sources of revenue generation for railway industries, but in India it seems to be a source of earning that not used much for the same. The Indian Railways now accelerate to go do even better in the advertising arena with an aim to increase revenue in the next two years.

The new policy recommends ‘Rail Display Network’ as a part of it, which reorganizes big LED screens or hoardings at station buildings, platforms, foot over bridges for the means of advertising. The policy will offer Out-of-Home (OOH) advertising and allow monetization of railway assets by means of advertising.

As per the policy, the Indian Railways will allow advertising around the unused area along the tracks, the road over bridges and level-crossing gates.

Firstly, the Rail Display Network will be initiated at 25 stations, including Old Delhi, Varanasi, and Jaipur afterwards it will be extended to other major stations.

This will offer interior and exterior advertisement or product sampling on trains for a long-term basis leading to the comprehensive earnings.

Advertisement through the vinyl wrapping of train exterior (including windows of AC coaches) and inside the coaches shall be allowed. Sample products will be distributed free of cost to monitor the reaction of the passengers to the product. The train advertising or branding packages will be offered through phased bidding that may start with premium trains like Rajdhani and Shatabdi.

For the upcoming policies, Indian Railways to put maximum stress on advertising by taking reference that cricket (sports) allows ads even on the stumps. 

Offbeat Hoarding Boards: A premium outdoor advertising medium.

Offbeat Hoardings or billboards are a premium and the oldest way to advertise products and services outdoors. Being a traditional form of advertising and marketing, these boards prove to be efficient when it comes to reaching out to the masses, without having to move it from place to place. Even though there are many other forms of marketing nowadays, companies still prefer this kind of outdoor marketing gimmick to ensure their brand awareness.

Offbeat hoarding boards of various sizes are designed, printed and arranged to be placed on different locations for advertising purpose. The site could be a famous market joint, outside a mall, near houses and so on. The sites are totally dependent on the kind of crowd the client wants to target on. A board will be specifically designed once the client has decided the location, because then only the hoarding size can be determined, based on the surrounding area and the space required by the board. For instance, many business owners who want an economical way for outdoor advertising rely on small locations where they can get digitally printed billboards to speak for their business. This helps them to cut the cost but at the same time ensure that the people exposed to it will read the board and know about their business.

This process usually takes some time in order to determine the various designs and how to make sure that the offbeat hoarding board would create a lasting impact on the possible consumers. Because the board’s main job is to create brand awareness, it is extremely important that the design conceived and the content on it is impactful enough that it provides enough information to the consumer and leaves them curious for more. This is how a business can sell itself and get new customers who are inquisitive about the trade.

These boards have always remained as a primitive and an effective way of advertisement in the business since a long duration. They are not only an eye-catching, curiosity generator and information provider billboards – they are a direct way to bring in new customers everyday who want to avail your services. These signs and boards are suitable for all kinds of business and advertising needs and rarely do they get ignored by the people.

Be it text, graphics or images, these offbeat hoardings are an ideal canvas for your business, where you can, regardless of your business type, speak for your services and features. Moreover, these boards can be printed in different sizes, making it possible for most of the business owners to choose from. These boards are fully committed to grabbing the attention of your possible customers who might be actually looking for you.

Whatever your business needs maybe, whatever your services maybe, if you are looking forward to boost your sales without being too obvious, then going for these made to order boards will be the best investment for your business. These graphically alluring and informative board posts are the best arrangement for your business advertising and you can choose the location as well. With countless of years as being a proven method of marketing, you too can choose to benefit from the efficient and quality filled offbeat hoarding boards that can deliver your business the right amount of awareness and presence everywhere. 

Outdoor Advertising These Days - Hoarding India

Modern day advertising in outdoors is totally different from what it used to be in the olden times. Although the formats are same, the inclusion of advanced technology has revamped the face of outdoor advertising that had made it more relevant and fruitful in terms of bringing business.

What started as plain banners painted on cloth sheets in old days has now changed into digital outdoor advertising. While this evolution has been pretty much significant, its important over the course of its journey cannot be ignored. The modern day outdoor advertising is vast and covers a major portion of marketing industry, which is why it keeps on benefiting all the trades.

With the new age concepts, out of home advertising has become a particular domain that attracts much more consumers than any other medium. The reason behind it is that OOH advertising involves all possible mediums for marketing that are used by people every day. Whether one is commuting through bus, subway, air flight, or sitting at a mall bench, these ads are everywhere.

The outdoor or out of home advertising mainly focuses on the three main categories such as billboards, transport, street furniture and miscellaneous. In fact, the ratio of OOH advertising industry is increasing day by day as it tends to cater right from home run businesses to multinational corporations.

Out of the four categories, Billboards are the oldest that have been used throughout the ages. This particular media format worked wonders for many businesses as the boards were primarily hung outside on the roads, streets and almost everywhere. The same format grew into digital billboards, which, in recent years have been excessively used throughout countries like USA, Japan, and London to name a few.

The best part about out of home advertisement campaigns is that the mediums used in it such as hoarding boards, street furniture such as bus stops, mall cabins, telephone booth and transport options such as buses, taxis, subways etc. are all used by people every day. Because of this, there is a higher level of interaction with the potential consumers, which are many in number.

The latest digital billboards have a higher ROI as they engage a higher number of people every day. The digital sign age, flash banners and screens are all the modern face of outdoor advertising that continues to grow with every passing day. With the growing technology, we can’t wait to see how exclusive this advertising will get in the future. 

Advertising is the best media platform to promote products and services in Lucknow

Advertising is one of the best media platforms to promote products and services in Lucknow. The city is the largest market of advertising in Uttar Pradesh, projected at more than Rs 200 crore. Newspapers, periodicals, and radio and television are the popular means of broadcasting in the city. However, in the recent times, the Out Of Home (OOH) or the Outdoor Advertising Services are gaining momentum in Lucknow.

Lucknow is a city that offers good blend of comforts of a small city while offering its residents the advantages of a big city. This blend has made Lucknow one of the best cities in India. A recent survey which states that Lucknow is the second happiest city in the country proves the fact. When you have a city with happy and content people, the business and commerce of that city is bound to improve. When business increases the need for advertising and publishing the business also enhances.         

Lucknow allows its people to have enough time to enjoy life with friends and family. And with the improved standard of life and infrastructure, Lucknow is no longer lagging behind when compared to luxuries of metro cities.  All thanks to Media and Advertising, especially outdoor advertising people are getting aware of any new and latest products and services that arrive in the market.   

Outdoor Advertising is one such popular technique that has reached all across the country, including small cities. With premium quality of Hoardings, Unipoles and Billboards, the OHH form of advertising has been successful in effectively influencing the right audiences everywhere.

Moreover, the tier-II cities in the country have been getting all the more attention of big brands and advertisers of late. These cities have been successful in gaining recognition from renowned brands and companies from across the country and beyond. Lucknow being one such popular tier-II city and the capital of Uttar Pradesh has been widely targeted by advertisers via various forms of Advertising.  Moreover the entrance of large number of Outdoor Advertising agencies in the city has also helped turn Lucknow as a sought after city for advertisers. 

Along with the traditional tools, these advertisers are also using OHH modes of advertising like Hoardings, Billboards, Unipoles and Mobile advertising to target the right audiences. The fact that this Outdoor Advertising is cost effective and long lasting makes it all the more viable. By choosing the right vendor and by positioning the product or service properly, it is very easy for advertisers to get noticed these days. 

Lucknow definitely presents each and every quality required to make a product shine in terms of business. The city serves the advertisers well by offering a great amount of good agencies that provide best Outdoor Advertising facilities in the city. You can see outdoor ads in the bus stops, malls and multiplexes, across foot-over-bridges as hoardings and billboards. You can also see them in the form of Unipoles and Mobile hoardings alongside roads and all over the city and it is a fact that the more you get seen, the more you get sold.  

Demand of Outdoor Advertising in E-commerce Business - Hoarding India

In today’s world eCommerce business is growing and spreading like never before. For obvious reasons outdoor advertising agencies are also concentrating on eCommerce business to widen the scope for their business. As the time passes by online advertising of hoarding company in India is also getting room for more expansion. Outdoor advertising basically depicts the promotion that reaches to the potential clients while they are roaming around.

Any types of outdoor media such as hoardings, billboard, posters, and banners are the important parts of outdoor advertising. As nowadays the world is constantly roaming around the online marketing and the world of internet, the outdoor advertising agencies of India, especially in Delhi are not behind in this race. Hoardings in Noida, hoardings in Jaipur and even places like Bihar and Haryana all are picking up digital billboards to promote business.

In eCommerce business generally people concentrate more on online marketing than on offline promotion. But these days’ people are getting more conscious about their marketing strategy while promoting their business. Opting for an outdoor media not only help advertisers to get in touch with the potential customers who are constantly traveling but also attract such people who are unable to use online portals.

Apart from being the capital of the country, Delhi is one of the largest metropolitan cities of India. Entrepreneurs of the state always look for out of home advertising to promote their business. The experienced outdoor advertising agencies in Delhi have lot of facilities to offer. Such as

·         In-shop branding

• ·         Digi pods
• ·         Digital hoardings
• ·         Car/Mobile van branding
• ·         Indication board advertising
• ·         Digital billboards
• ·         Posters and banners
• ·         Advertising in traffic trolley
• ·         Bus shelter branding
• ·         Airport metro pillars branding
• ·         Wall wraps branding and much more

Apart from the above mentioned activities another unique outdoor media is pole kiosk branding. There are many pole kiosk advertising agencies Delhi offers for the out of home promotions. All these outdoor activities help eCommerce business to spread more and reach to those people who are still not accustomed with online business. The short yet catchy taglines, attention grabbing designs and prime locations make these hoardings more popular and demanding for the advertisers and businessmen.

As said earlier that almost the entire world is wandering around the world of internet the companies that deal in hoarding advertising in India are also walking into the world of eCommerce where one does not need to visit the agency, they can easily select the preferable locations and place the order in such affordable rates.

Talking about the outdoor media Delhi has some of the expert agencies which not only provide outdoor hoardings in creme locations of the state but also provide several prime locations in other states of the country as well. One of such outdoor advertising agencies in Delhi is Hoarding India. The expert team of this agency helps their clients to expand their business all over the country through all types of below the line outdoor promotional activities.