Keeping eyes on non-ticket revenue, Indian Railway to offer hoardings

For Indian Railways, advertising is a major source of non-tariff revenues therefore keeping eyes on nearly Rs 2,000 crore annual revenue from non-tariff sources. Indian Railway is ready to reach out to big names from the advertising world for spaces in trains, level crossings and areas along the tracks.

Globally, the advertisements are one of the major sources of revenue generation for railway industries, but in India it seems to be a source of earning that not used much for the same. The Indian Railways now accelerate to go do even better in the advertising arena with an aim to increase revenue in the next two years.

The new policy recommends ‘Rail Display Network’ as a part of it, which reorganizes big LED screens or hoardings at station buildings, platforms, foot over bridges for the means of advertising. The policy will offer Out-of-Home (OOH) advertising and allow monetization of railway assets by means of advertising.

As per the policy, the Indian Railways will allow advertising around the unused area along the tracks, the road over bridges and level-crossing gates.

Firstly, the Rail Display Network will be initiated at 25 stations, including Old Delhi, Varanasi, and Jaipur afterwards it will be extended to other major stations.

This will offer interior and exterior advertisement or product sampling on trains for a long-term basis leading to the comprehensive earnings.

Advertisement through the vinyl wrapping of train exterior (including windows of AC coaches) and inside the coaches shall be allowed. Sample products will be distributed free of cost to monitor the reaction of the passengers to the product. The train advertising or branding packages will be offered through phased bidding that may start with premium trains like Rajdhani and Shatabdi.

For the upcoming policies, Indian Railways to put maximum stress on advertising by taking reference that cricket (sports) allows ads even on the stumps. 

Rising popularity of Unipole advertising in Delhi – Hoarding India

Unipole advertising is a form of advertising where a frame structure is attached atop a single pole. More or less like a billboard, Unipole or Monopole is a popular advertising form which strikes the consumer easily because of their large size and the fact that they are easily visible from far away. You can see numerous Unipole advertisements alongside highways. To add brightness to the Unipole ads, a light box or front-lit illumination is commonly seen to be used in such ads.

These single pole ads are rapidly striking cord with the consumers in Delhi as well, like in other cities in the country. Thereby, these Unipole ads have proved as effective technical solutions to make brands more visible and popular along the roads

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One primary advantage that Unipole ads have is with regards to its rectangular shape, which allows advertisers to use the space more creatively. This space also allows advertisers to enhance their focus on the message being delivered to the audience.

There are a large number of advertising companies and firms who offer Unipole advertisements in Delhi covering almost each and every prime area in the Delhi NCR region. These firms ensure that the brand they are endorsing gets maximum coverage and visibility. By using their creativity and imagination the advertisements are created in a way that they remain fresh in the minds of their audience and draw their attention.

Another advantage of Unipole advertisement is that these single pole ads can easily resist the wind, even if it is fierce.  Moreover, they can endure high temperature and wind abrasion too. Not only are this, the Unipole ads are of superior quality and so the maintenance interval of such ads is quite long.

Single Pole surfaces are mostly anti-rust and anti-Ultraviolet, which also saves them from damage to a great extent. These poles are durable and robust and can resist high earthquakes too. Each component of a Unipole is linked with high power friction grip bolt to give them the right support.

Designed perfectly based on high mechanics and aesthetics, these Unipole ads can meet the varying demands of their advertisers. The best part about these Unipole ads is that they are highly flexible and can be assembled in no time. Similarly, it doesn't take much time to dismantle them as well.